INFLUNCE OF TELEVISION ADVERTISEMENT ON THE BUYING CHOICE OF SANITARY PAD BY STUDENTS IN ADO EKITI EKITI STATE
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 3000
STATEMENT OF PROBLEM
The research is to find out why ‘Always’ sanitary pad is the most popular
amongst female students and widely used in spite of the existence of other commodities like Lady Care, Everyday, Joy etc that are used for the same purpose. It has been observed that most female students in Ado Ekiti prefer ‘Always’ to others mainly because of its quality, and particularly because of the role which TV advertisement has played in popularising the product. So, this research is being carried out to find out the reasons behind the preference of ‘Always’ sanitary pad.
1:3 RESEARCH QUESTIONS
1 How has ‘Always’ sanitary pad advertisement influenced the choice of female students that patronise it?
2 In what creative way has the ‘Always’ sanitary pad advertisement attracted its consumers?
3 What other categories of people use ‘Always’ sanitary pad aside students?
4Why is ‘Always’ sanitary pad preferred to other sanitary pads in Ado Ekiti?
1:4 OBJECTIVES OF STUDY
1 To determine the level of acceptance of ‘Always’ sanitary pad among consumers.
2 To examine critically the level of awareness that has been generated through the advertisement of ‘Always’ sanitary pad.
3 To find out how television medium has helped to create better awareness of ‘Always’ sanitary pad amongst consumers.
4 To examine the role of drama or theatre in the television advertisement of ‘Always’ sanitary pad.
Related Project Materials
FACTORS THAT INFLUENCE THE UTILIZATION OF MATERNAL HEALTH CARE CENTERS, A CASE STUDY OF JABI VILLAGE FCT ABUJA
Background Of The Study
In the child of bringing new life into the world, childbearing is one of the pe...
EFFECTS OF RATIONAL-EMOTIVE BEHAVIOUR AND SYSTEMATIC DESENSITIZATION THERAPIES ON SS1 STUDENTS’ TEST ANXIETY IN GOVERNMENT SENIOR SECONDARY SCHOOL, TOWNSHIP, JOS-NIGERIA
ABSTRACT
The study examined the effects of Rational-Emotive Behaviour and Systematic Desensitization therapies on SS1 Students‟ test anxi...
FLOOD RISK ASSESSMENT OF OFU RIVER CATCHMENT IN NIGERIA
ABSTRACT
The aim of this study was to carry out a flood risk assessment for Ofu River Catchment in Nigeria. Shuttle Radar Topographic Mis...
INTERPERSONAL COMMUNICATION IN CONFLICT RESOLUTION AND ITS EFFECT TO COMMUNITY DEVELOPMENT (A CASE STUDY OF AMAC, ABUJA)
-
- BACKGROUND OF THE STUDY
Conflict can be defined as the s...
DESIGN AND IMPLEMENTATION OF A COMPUTERISED INFORMATION SYSTEM FOR A MULTI SERVICE RENTAL CO
INTRODUCTION
Most rental service firms today still use manual information system because their information needs are of moderate size and...
TRENDS IN RENTAL VALUE OF RESIDENTIAL PROPERTY IN AN EMERGING STATE CAPITAL. (A CASE STUDY OF OSOGBO, OSUN STATE)
ABSTRACT
This study examined the fluctuation and prospects of values appreciation on properties, which is due to populat...
COMPARATIVE STUDY OF SOCIAL MEDIA AND RADIO STATIONS PREFERENCE FOR ASSESSING NEWS AMONG YOUTH
Abstract
Empirical studies have explored the relationship between news gratifications sought and news gratifications obt...
THE IMPACT OF ECONOMIC GROWTH IN POVERTY ALLEVIATION IN NIGERIA
Background Of The Study
The history of Nigeria's economic growth has been somewhat turbulent. Accor...
MOTIVATION AND TEACHERS JOB PERFORMANCE IN PUBLIC PRIMARY SCHOOLS
ABSTRACT
The study examines the relationship between motivation and teacher’s job performance in Alimosho Local G...
THE EFFECT OF REVENUE GENERATION IN RURAL DEVELOPMENT IN NIGERIA (A CASE STUDY OF IHIALA LOCAL GOVERNMENT, ANAMBRA STATE)
ABSTRACT
This study is on the effect of revenue generation on rural development. The study determined the general leve...
